If you are more interested to do analysis on links of your website, you need a tool that shows your website overlay, which website section or links received more clicks and for that Adobe SiteCatalyst tool ClickMap is my one of favorite. In this post, I will start with what is ClickMap, installation and using it.
What is ClickMap?
ClickMap is a click analysis tool that overlays pages of your site to show which links, visitor have clicked the most. It is a not a report that you run in SiteCatalyst.
It shows graphical information of about visitor interaction over the pages of the site. The link on pages highlighed with color, greater intesity of color indicates that the more frequently that item was clicked on.
Objectives
Use of ClickMap to determine which links on site pages are most effective.
Installing ClickMap
- To install ClikcMap, click on SiteCatalyst menu dropdown and click on ClickMap. This will open ClickMap installation page where you find the information.
- Click on Install now button, follow the installation step, now you will have a new toolbar button on your browser. Icon appear as an arrow ghositng through a sheet of paper.
Using ClickMap
- Now ClickMap is installed on your browser. Navigate your website page where SiteCatalyst code tagged in it. Run the ClickMap by clicking the ClickMap button.
- Log into this ClickMap tool with your SiteCatalyst credential.
- Now you can see the Click map data on the top of the page. Darker colored overlays indicate more click to link.
- Check out different links with mouse-over.
- The number of clikcs and ranking for time period appear. If the ranking were 2/100 that means that out of 100 links clicks it had the second highest number of clicks.
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