Bounce rate is one of the most important metrics to evaluate your online marketing campaign success. Bounce rate differs industry-to-industry. In this post, I will start with what is bounce rate, why it is important and how to reduce it.
Bounce Rate:
Bounce rate is nothing but the percentage of visitors visiting a site and exiting without making any further interaction with the site. In simple words, it is Single Page Views (Single Access)/Entries.
And why it is important? It is important to determine how website landing pages are performing against the visitors expectations.
There are several ways to lower your bounce rate. Here I am going to discuss a few of them to help lower the bounce rate.
Website Design/ Layout is to be Nice :
The design and layout of your website should be nice and attractive-avoid flashy colours i.e. use eye friendly colors and avoid pop ups while browsing as it might make the user feel to make a departure from your website. Design your website from a professional and do not use templates.
Make Sure Web Pages Size and Loading Time should be Low:
Try to keep the size of your webpages low. If web pages take loading time as low as possible, it will increase the user experience with the sites.
Navigation Menu should be User Friendly:
Hyperlink is also powerful to reduce the bounce rate. A user friendly menu on your website will allow the user get what she/he is looking for on your website. Use the text menus on top side across all webpages of your website; do not keep the important landing pages more than three clicks away from the homepage.
Well Written Content on Web Pages:
Content on the website should be well written as it should satisfy the visitor’s queries. Content of each page should be relevant and unique. Text on title, header and metatags should match with the content on webpages. You can also take the help of a professional content writer.
Optimize for Correct Keywords:
As SEO is always playing an important role to drive traffic on your website, optimize each page for correct keywords that should appear in the title, header, metatags and subtitle. Do not try the generic keyword while optimizing the pages. You should even manage to appear well-ranked in the search engine. Otherwise the user will leave right away and unfortunately increase your bounce rate.
Bounce Rate:
Bounce rate is nothing but the percentage of visitors visiting a site and exiting without making any further interaction with the site. In simple words, it is Single Page Views (Single Access)/Entries.
And why it is important? It is important to determine how website landing pages are performing against the visitors expectations.
There are several ways to lower your bounce rate. Here I am going to discuss a few of them to help lower the bounce rate.
Website Design/ Layout is to be Nice :
The design and layout of your website should be nice and attractive-avoid flashy colours i.e. use eye friendly colors and avoid pop ups while browsing as it might make the user feel to make a departure from your website. Design your website from a professional and do not use templates.
Make Sure Web Pages Size and Loading Time should be Low:
Try to keep the size of your webpages low. If web pages take loading time as low as possible, it will increase the user experience with the sites.
Navigation Menu should be User Friendly:
Hyperlink is also powerful to reduce the bounce rate. A user friendly menu on your website will allow the user get what she/he is looking for on your website. Use the text menus on top side across all webpages of your website; do not keep the important landing pages more than three clicks away from the homepage.
Well Written Content on Web Pages:
Content on the website should be well written as it should satisfy the visitor’s queries. Content of each page should be relevant and unique. Text on title, header and metatags should match with the content on webpages. You can also take the help of a professional content writer.
Optimize for Correct Keywords:
As SEO is always playing an important role to drive traffic on your website, optimize each page for correct keywords that should appear in the title, header, metatags and subtitle. Do not try the generic keyword while optimizing the pages. You should even manage to appear well-ranked in the search engine. Otherwise the user will leave right away and unfortunately increase your bounce rate.
Get Quality Links:
When it comes to Link Building, try to participate in various blog posts and social media sites with proper content to get quality links that will drive the traffic on your websites. Make sure that the links contain proper anchor text. Try to avoid link exchange.
Start PPC Campaign:
Start a Pay Per Click (PPC) campaign on most important keywords that are relevant to your content on your sites. Bid for correct keyword and pay reasonable price for that in order to avoid wrong traffic on your website.
Last but not the least, as a Web Analyst you have to analyse all your efforts. Use web analytical tools like Omniture Site Catalyst, Google Analytics etc. to study your online campaign success.
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